Curation, according to Wikipedia, is the preservation and maintenance of digital assets. In this age of information, digital data is growing at unprecedented levels. It is predicted that in a matter of years the amount of information on the web will double every 72 hours! This is an incredible rate of growth and impossible to fathom. But what does this mean for any chance of succinctness on the internet? Blogger Rohit Bhargava, in his Influential Marketing Blog, believes that this growth in data will require not only improved computer algorithms to index, but indeed, an entirely new career field. He calls these upcoming experts Content Curator.
A Content Curator, according to Bhargava’s manifesto, is “a new category of individual working online. Someone whose job it is not to create more content, but to make sense of all the content that others are creating. To find the best and most relevant content and bring it forward.” According to this definition, a Content Curator will act much like an organizer of relevant knowledge – linking together relevant information for a particular audience. While Bhargava makes a compelling case for a new league of Curation experts, algorithms like those designed by Google and other corporate powerhouses are already personalizing content for not only specific audiences, but actual individuals.
While I am sympathetic to the idea of a Content Curator, the truth of the matter is that finite human minds cannot possibly organize and make sense of the onslaught of information that is predicted to come our way in the coming years. Doubled every 3 days, the Internet will require ever more powerful and complex computing to organize it – super computers, working nonstop at rates that exceed imagination. Impossible, some may say. However, two physicists, one French one American, may already have the answer: Quantum Computing. According to this article, this new discovery in quantum computing is as big for the future of computing as were the first computers to the 20th century.
Whether the future of Content Curation lies in the hands of an expert workforce of human beings or between the servers of Quantum Computers, the growth of the Internet will continue to demand ever more effective solutions to the need for curation.